#BringYourVisionAlive - Simpul Project is a production house in West Bandung, Indonesia, that brings filmmaking, generative AI, and 3D animation together in one hybrid workflow. Since 2023, Simpul Project has won more than 50 national and international film and video awards and is trusted by international clients such as Bitsmedia Pte. Ltd. (Muslim Pro, Singapore) and Hejaz Financial Services (Australia). Our services cover TV commercials, micro-dramas and series, short films, documentaries, generative AI content, and video profiles.
Trusted by brands at home and abroad
Featured Case Studies
National Winner Indonesia, Best Short Form, AACA 2026
View case study →A short cinematic documentary about a free university-entrance program from Cililin
View case study →2nd place, Elora Diamond AI video competition
View case study →Simpul Project (formerly known as Simpul Asa) is a boutique production house in Cililin, West Bandung, Indonesia, that combines generative AI, 3D animation (Blender), and conventional filmmaking in one hybrid workflow. Our services range from light social media content, TV commercials, and micro-dramas to short films and documentaries, delivered end to end, and we are trusted by clients in Indonesia and abroad.
With the support of technology, we pair artistry with an efficient workflow: honest storytelling stays at the center, while AI and 3D expand what a lean team can create.
Every Simpul Project production starts with in-depth research, so the result follows the vision you have in mind.
With technology and skills proven on the international stage, Simpul Project consistently delivers high-quality, high-end visuals.
With the resources at hand, Simpul Project brings your ideas to life while making the most of every production.
At Simpul Project, clients are partners, not just people who hand over a brief. We stay open at every stage of production to make sure the final result reflects your vision.
DoP & AI Specialist
Mochamad Ramdhan is an Indonesian filmmaker, cinematographer, and Computer Engineering student at Universitas Pendidikan Indonesia (UPI). He combines a strong passion for visual storytelling with a multidisciplinary background in technology, exploring artificial intelligence and software engineering alongside his creative work. Through Simpul Project, he believes every visual has the power to inspire, educate, and create lasting impact.
Director & Producer
Renaldy Agung Pratama is an Indonesian filmmaker, producer, and creative entrepreneur leading Simpul Project's strategic vision. A graduate of the School of Business and Management, Institut Teknologi Bandung (ITB), he bridges storytelling, technology, and business execution to produce impactful visual experiences for global audiences. Beyond filmmaking, he is passionate about community development and youth leadership.
Creative & Art Director
Amalia is the person who turns the world of a script into visual reality. She is fully responsible for art direction, from curating locations, sets, and props to shaping each character through wardrobe and makeup, making sure every frame is not only beautiful to look at but alive and true to the story.
High-quality commercials that deliver your brand message with strength and depth.
Narrative content with a strong, authentic storyline, from idea development and scriptwriting to shooting and broadcast-ready post-production.
AI-powered content curated with human craft to produce work of real quality.
Informative content with engaging, never-boring visuals for learning needs.
Short vertical drama series designed for high retention among mobile audiences on social media and streaming platforms.
Dynamic, story-driven video content for social media, built to grab attention within seconds.
Sessions to dissect concepts, sharpen stories, and plan the technical side of production, plus consultation on post-production needs.
Informative documentaries for programs, institutions, organizations, or corporate archives.
Simpul Project is an official partner of a Singapore-based OTT platform that builds digital products for the global Muslim community. Since the partnership began in 2025, Simpul Project has produced works including a micro-series, AI narrative videos, and AI UGC content.
Over three years, Simpul Project has won prestigious national competitions, including Favorite Winner of the China Embassy Video Competition, 1st Place in the Hydro Coco Video Campaign, and Favorite Winner of the OJK National Short Movie Competition.
(UN)Hated Father, one of Simpul Project's films, took first place at the international short film festival held by Muslim Pro. Thanks to its storytelling, Simpul Project was also selected as a winner of the 30 Days of Goodness campaign by Hejaz. (UN)Hated Father proved Simpul Project's storytelling and opened the door to its collaboration with Bitsmedia.
"Hari Disaat Sampah Mengubur Segalanya" (The Day the Trash Buried Everything) is more than a documentary made for a competition. We produced it in 2024 to tell the story of a woman who lost her possessions, home, family, and loved ones in a single night when the Leuwigajah landfill collapsed in Cimahi. Because waste management in Indonesia remains so troubling, we deliberately entered the documentary in #KaryaUntukLingkungan, held by Golkar Institute. Our goal was met: with the documentary selected as a winner, the issue of waste management in Indonesia gained a wider voice.
The Teacher Beyond the Spectrum, serial 10 episode tentang guru fisika autistik garapan Simpul Project bersama SMAN 1 Cililin, kini tayang sebagai Qalbox Original di Qalbox by Muslim Pro.
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Profil Simpul Project, production house di Cililin, Bandung Barat, yang memproduksi Rice of Mercy, National Winner Indonesia kategori Best Short Form di Asian Academy Creative Awards 2026.
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Micro-drama Rice of Mercy produksi Simpul Project untuk Qalbox by Muslim Pro terpilih sebagai National Winner Indonesia kategori Best Short Form di Asian Academy Creative Awards 2026 dan maju ke Grand Awards di Singapura, 3 Desember 2026.
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Simpul Project, rumah produksi asal Cililin, dipercaya menggarap serial mikro Islami Rice of Mercy untuk kampanye Ramadan Re:Charge Muslim Pro yang menyasar 50 juta unduhan di Indonesia pada 2026.
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Simpul Project memperbarui desain situs dengan Material 3 Expressive: warna aksen dinamis dan interaktif.
Read MoreSimpul Project is a creative production house that helps individuals, brands, organizations, and businesses bring their ideas to life through high-quality visual content. We provide video production, photography, creative design, and technology-driven digital solutions tailored to your needs.
We offer a wide range of creative and digital services. You can explore everything we offer on our Services page.
We work with individuals, small and medium businesses, startups, corporations, educational institutions, non-profits, and government agencies looking for creative and digital solutions.
Our workflow is simple and transparent:
Absolutely. We work with clients across Indonesia and internationally. Depending on your project, we can collaborate remotely or provide on-location production.
Timelines depend on the scope, complexity, and requirements of the project. After the initial consultation, we will share a clear production schedule with an estimated completion date.
Yes. Every project includes revisions according to the chosen package or the agreement made before production begins.
Our standard payment structure requires an upfront deposit before production begins, with the balance paid on completion or according to the agreed payment terms.
You can reach us via WhatsApp, email, or the contact form on our website. Please include a short description of your project so we can prepare an accurate quote and timeline.
We are committed to outstanding quality, transparent communication, creative excellence, and reliable project management. Every solution is tailored to your goals, so the result not only stands out but also creates meaningful value for your business, organization, or personal brand.
General guidelines per service category. Final terms are always confirmed together in your project agreement.
Revisions: up to 2 rounds included; additional revisions are billed separately.
Timeline: production starts once the brief, script, and 50% down payment are confirmed.
Usage rights: the final work is licensed for the agreed media and duration; broadcast use or extensions require a separate agreement.
Payment: 50% down payment upfront, the remaining 50% before the final master is delivered.
Development: story/script development is a separate stage, billed as stated in the proposal.
Ownership: distribution and festival rights are discussed and agreed per project.
Timeline: the production schedule depends on script complexity, cast, and location availability.
Payment: staged payments (down payment - production - delivery) as stated in the project quote.
Human oversight: every AI-assisted output is still directed, curated, and refined by our creative team - never fully automated.
Revisions: up to 2 rounds included; additional revisions are billed separately.
Usage rights: generated assets are licensed for the agreed platforms and duration.
Payment: 50% down payment upfront, the remaining 50% on delivery.
Revisions: up to 2 rounds included; additional revisions are billed separately.
Timeline: usually 2-4 weeks from brief to final delivery, depending on scope.
Usage rights: the final video is for the client's own promotional use on client-owned channels.
Payment: 50% down payment upfront, the remaining 50% before final delivery.
Format: episodic delivery schedule (weekly/biweekly) agreed per project.
Revisions: up to 2 rounds per episode included; additional revisions are billed separately.
Ownership: distribution platforms and rights are discussed and agreed per project.
Payment: staged payments per batch of episodes as stated in the project quote.
Revisions: up to 1 round per piece of content included; additional revisions are billed separately.
Timeline: fast turnaround, usually 3-7 working days per batch depending on volume.
Usage rights: licensed for the agreed social platforms and duration.
Payment: paid in full upfront for batches under 10 pieces; staged payments for larger volumes.
Format: sessions are held online or in person as agreed, billed per session or per package.
Scope: recommendations are creative/production guidance only and do not include production unless contracted separately.
Rescheduling: please reschedule at least 24 hours in advance.
Payment: paid in full when booking.
Scope: profile videos without a commercial/advertising purpose - for internal, institutional, or documentation use.
Revisions: up to 2 rounds included; additional revisions are billed separately.
Usage rights: for the client's own non-commercial and internal use; commercial distribution requires a separate agreement.
Payment: 50% down payment upfront, the remaining 50% before final delivery.
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